Strategic Management Class 2017: About the Course

Welcome!!

Welcome to the module, Advanced Aspects in Management (CBM503).

Module Description

This module focuses on identifying and understanding forces that help organisations to be highly competitive in an ever changing business environment. It looks at theoretical concepts and framework which companies can use to analyse the internal and external environment. In addition, the module looks at the fundamentals of strategic management from strategy direction, strategy development and formulation and strategy implementation. The module build ideas, concepts and theories drawn from functional areas like Accounting, Finance, Marketing, Human Resources, Economic and Statistics, hence you are expected to have prior knowledge of the above mentioned areas.

Course Outcomes

After the completion of this module, you are expected to gain the following skills:

Ø Ability to develop and improve the competitive advantage for your organisation.

Ø Ability to analyse the external and internal environment and their impact on your organisation

Ø Enhance your skills to identify opportunities and threats.

Ø Sharpen your ability to make quality decisions for your business.

Ø Ability to manage a business at a managerial level to achieve superior performance.

Expectations

Based on the above mentioned benefits, you are therefore expected to wear a bird’s eye view glass and analyse the theoretical and the practical side of management.